Author Archives: admin

These are the five most important things to do before you approach an event sponsor.

These are the five most important things to do before you approach an event sponsor. For any event marketer to be able to sell their ideas successfully to sponsors in these highly competitive markets, the marketer must be aware of the image/brand factor that the event possess. This enables the product (event) to be attractive […]

How to attract sponsorship to your events. Part 1 of 4.

Getting sponsorship for any events may not be an easy process, however, if you apply some basic principles and understanding, you will find it a lot easier to reach your target partners. Years ago, when I first started organising events, I would create the event concept, then print out loads of booklets, post as many […]

There is a Time and Season for every event.

There is a time and season for every event. Following on from our events planning series, your strategy when planning for an event should recognise the timing. Your framework should consider the season, month, weekday and time of the day. All these factors influence the overall guest’s experience and decision making. You need to be […]

Events planning is starting to heat up.

Events planning is starting to heat up. As we look forward to the reopening of the hospitality industry in June, we have started taking consultations on events planning and services. It is best to plan way ahead as the race to secure venues is building up. We advise our clients to have different levels of […]