JREEP

Category: Events management

  • Blink 8: When Good News Comes Late.

    Blink 8: When Good News Comes Late.

    Blink 8: When Good News Comes Late is a JREEP film Workshop production. Directed by Ronnie Jacobs. When a child goes missing everyone comes together to find him, however, someone took this too far. Ronnie Jacobs, Julia Stoica, Catia Alcobaca, Cataleya Alcobaca, Boikanyo Trust Phenyo, Buchi Emmanuel Okafor, Ronia Joshi, Amber Joshi and Cee-Ann Musgrave and D.O.P Aileen Pauco.

    To feature in our future films and workshop, please go to www.jreep.co.uk. The link to this video is https://youtu.be/efC1oLB1Iq8 We use our workshops to coach, educate and get actors ready for feature film opportunities and feature in our own productions.

    Register with us to give you a good chance to feature in our films. Join our next workshop at https://www.jreep.co.uk JREEP supports https://www.CancelCancerAfrica.org

    You can follow Ronnie Jacobs on Facebook https://www.facebook.com/ronniejacobscca The playlist for all our short films is located here https://www.youtube.com/playlist?list...

  • You must decide on the load you want your mind to carry.

    You must decide on the load you want your mind to carry.

    I want to tell you a story. Over the previous few days, I have received phone calls from several people on different matters, some positive and some worrying. However, as I have always said, you must decide on the load you want your mind to carry.

    I was very impressed by a few women who suddenly found the motivation to walk the runway to help raise funds for Cancel Cancer Africa charity, as this has always been their dream. Talking to some of them, the anxiety about what people would say or think has always been their obstacle.

    It’s amazing how much control we give other people over our own life. People come into our lives and drop words that linger and bruise us; however, they move on not knowing how much destruction they have created. Please let’s all develop a habit of focusing on the positives, with love and encouraging words.

    If you have a dream, go for it. Do not allow people’s opinions of what you do to stop you. Dream, and dream big. If you are over sixty and want to walk the runway at the next Chabs London event, then please go forward and register now. You are special and beautiful as you are.

    See you at chabs in March. Fashion, Dinner, and Awards presentation.

    Register now at www.chabs.uk#cancerawareness#cancerinafrica#ronniejacobsChabskidsChabsUK

  • Today I want to take time out to talk about two amazing ladies Janet Laca and Toh Beranamo.

    Today I want to take time out to talk about two amazing ladies Janet Laca and Toh Beranamo.

    Today I want to take time out to talk about two amazing ladies Janet Laca and Toh Beranamo, who’ve decided to face their fears and take up the challenge of putting together the June 4th #pacifrica event. Share this post if you feel the same way I do about them.I have come to know these amazing ladies for years seeing them always helping others in every way they can. I see them backstage working, stressing, and crying. Yes, crying.

    I remember Janet Laca crying backstage because she deeply wanted everything to work well, for everyone to be satisfied. It was one emotional day. Nevertheless, those tears have now made her stronger and more confident to be able to face her fears to have her own show. Come on girl.I can still remember the first day Toh Beranamo Beranamo came to support our charity, it still feels like yesterday. When things were tough for us all, she stood by us and more.

    I love friends who stand by you when the going is tough. Toh, it is your love for helping others that is opening a way for you today. Keep going.I must say this, however, it is never easy to start. You cannot please everyone. When you start, those that can’t start and only just dream will hate you and do and say things to hurt you. However, you just need to stay focused on what God has called you to do. Keep focused. You are not perfect; you will mess up. It’s ok to mess up. One small step at a time, we all will finally get there.

    Looking forward to seeing you all at the event on Saturday. Let’s all come out this weekend to support these amazing two wonderful ladies. I believe in both of you, so keep going. No matter what happens on Saturday, it is already a success. You did it. You made it happen. I am so proud of you two and value our friendship.

    Dare to dream.

    God bless us all.

    From Ronnie Jacobs.

    #pacifica #janetlaca #toberanamo #chabsuk #chabslondon

    142 days to #chabslondon tickets and registration at www.chabs.uk

  • Six things that people who try to be Mentally strong

    Six things that people who try to be Mentally strong

    As we countdown to #ChabsLondon, here are six things that people who try to be mentally strong do. So, let’s start building ourselves from within, together.

    • They move on, not wasting time feeling sorry for themselves.
    • They welcome change and love challenges.
    • They stay happy not wasting time and energy on things they can not control.
    • They are kind to people and never afraid to speak up.
    • They are open to taking a calculated risk on time, not procrastinating.
    • They love helping others and celebrate when other people are successful.

    Every day is a blessing and a gift. Just try to get through each day smiling and showing love to one another. Nobody is perfect, we are all trying our best to be the best that we can be. So, let’s work on our mindset.

    Love you always.

    Ronnie Jacobs.

    Save these dates.

    Chabs London October 22nd, 2022. CCA Awards Night on December 10th and Chabs Philippines in April 2023. (During school holidays).

  • Book Blink 4 Film Workshop

    Book Blink 4 Film Workshop

    Booking for May 15th film workshop is now open.

    You can now book for our next film workshop. Limited spaces are available. Book at https://jreep.co.uk/pro…/film-workshop-may-15th-blink-5-2/ we welcome beginners.
     
    Just come and have fun and let’s learn together. Blink 3 is scheduled for release on May 11th online. Directed by Ronnie Jacobs
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  • How to attract sponsors to your event

    How to attract sponsors to your event

    How to attract sponsors to your event.

    Following the previous two articles relating to sponsorship, this article guides event planners on how to strategically target their events to help attract sponsorship. Simply put, what will make sponsors come to you?

    One thing I have noticed from experience is that hard work pays off in the end, if you are consistent in what you do and work hard, ultimately, it will pay off. However, with the constant technological changes, you must now market your event smarter. We understand that we live in the numbers game, however, for events that do not yet have big numbers, we all need to learn how to market or events to get there.

    Simply put, marketing is about selling and advertising. It is about finding out what the consumers want and then providing it to them. This is the corresponding technique to attract sponsorship. Find out what the sponsors need and then attract their market. Sounds simple, but that’s just it.

    Before you attract a sponsor, your event must answer these three questions?

    1. Is my event concept attracting the sponsor’s target market?
    2. Does my event offer promising superior value?
    3. Is my event growing and delivering satisfaction to the sponsor’s target consumers?

    With the high level of competition for sponsorship, event marketers should further streamline their events to attract niche consumers (small market segment). The more you can attract a small section of the market, the better your chances are of getting sponsorship from brands who sell to that same market. Can you think of any niche market that your event concept fits?

    Focusing on a niche market gives your event a competitive advantage as you can target your marketing and reduce promotion cost. Furthermore, you may also find that your event has fewer competitors. However, you need to ensure that your event has a significant size to make it profitable for your organisation as well as attractive for the sponsors. In addition, the consumers need to have purchasing ability.

    In summary, events planners must take advantage of technological trends in the industry to help them work smarter. Ensure your event attracts niche consumers, provides value for and its delivering value for the sponsors target customers. Focus your event on niche consumers to get the attention of sponsors in that market.

    Enjoy your event experience.

    Written by Ronnie Jacobs. 24/05/2021.

    Jreep #eventmarketing #eventplanning #eventservices #eventsmanagement.

  • These are the five most important things to do before you approach an event sponsor.

    These are the five most important things to do before you approach an event sponsor.

    These are the five most important things to do before you approach an event sponsor.

    For any event marketer to be able to sell their ideas successfully to sponsors in these highly competitive markets, the marketer must be aware of the image/brand factor that the event possess. This enables the product (event) to be attractive to sponsors.

    To make your event more marketable, you should be able to express the meanings and perceptions that are associated with the event. The content of the event is not much of an attraction to sponsors, rather it is what the content means to the people that attend.

    Take for example a charity fashion show, the guests enjoy the designers and the side attractions, however, to a sponsor they are looking at the charity’s cause. Similarly, for a private organisation organising a fashion show, the sponsors will be interested in emotional attraction to the show. Therefore, identify the emotional associations between your event and your audience.

    Sponsorship is a key branding opportunity; therefore, you must understand how your event helps to bring value to the sponsors brand and be able to convey how your event helps to position the sponsors brand in the minds of the consumers as well as helping them gain a competitive advantage.

    In summary, before you approach a sponsor do your research to find out what the sponsors are looking to get out of their sponsorship. Try to find out the part sponsorship plays in the marketing mix of the sponsor, meaning how does sponsorship add to their marketing. You can understand this more by looking at how, what, when and where they are marketing.

    Furthermore, it always helps to have sponsorship packages that fit the sponsors marketing strategy. Understand what your event means to the consumers and how this relates to the sponsors brand and finally market your event in line with the commercial and reputational needs of the sponsors.

  • How to attract sponsorship to your events. Part 1 of 4.

    How to attract sponsorship to your events. Part 1 of 4.

    Getting sponsorship for any events may not be an easy process, however, if you apply some basic principles and understanding, you will find it a lot easier to reach your target partners.

    Years ago, when I first started organising events, I would create the event concept, then print out loads of booklets, post as many as possible to companies using the big ‘yellow pages’.  Yeah, this was years before the internet. I never got any responses; therefore I would cancel the event as I had no funds to make it happen.

    Event sponsorship has evolved over the years from just being about brand awareness and association to brand interactions and engagement with consumers and stakeholders. The more your event hits these three essential points, the better your chances are of getting the right sponsorship that fits your event.

    From our previous article, we talked about the strategy of building your event to attract your sponsors.  Sponsors always lookout for what is good for their brand. One thing that we often overlook is, what is the character of the organiser? Using social media, we can find out comments and activities of event organisers and how well their character influences others. So, if your social media contents are against the values and ethics of a brand, this may affect your opportunities.

    On the surface however, sponsors what to know your target market. We will discuss marketing/promoting events on a later topic. Nevertheless, the question you must ask yourself is, are the guests attending my event the same demography with the market that patronises the sponsor’s product or services?  For example, you are hosting an event that attracts young mothers, you can then approach companies that provide a service to this segment of the market.  However, this is just one benefit. It does not mean, that just because you fit their market, they would buy your event, they get 100’s of similar proposals each day. Again, what is your competitive advantage?

    In part 2 of 4 will discuss Brand awareness and using a conceptualising approach.

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  • Marketing Events. Don’t make the most common mistake.

    Marketing Events. Don’t make the most common mistake.

    Imagine having this great event in your head, you spend so much time planning how the venue is going to be decorated, what you going to wear, the music you would like to play and the catering. You give so much attention to the ambience and aesthetic of the event before you start thinking of the demography of the people you would like to invite, unfortunately, this is the reverse.

    How to get the right set of people to come to your event (Marketing) is critical at the early stage. Knowing your target audience helps you plan the ambience, theme, and genre. Once you can identify your demography as we discussed in the previous exercise, you can then tailor your theme to fit what they would like. Not what you will like.

    Many event planners fail because they impose what they like when discussing with clients, rather than getting to know more about the guests and client objectives.

    Marketing is a wide topic, however, there are necessary elements you must learn that will assist you in marketing your event better.

    • Product: Your event is a service, and it must meet the need of your audience.
    • Price: You should charge what the current economic climate reflects, how much value you are adding and relative to the net-worth of your guests. Here I would like to mention, where possible, please do not plan working capital based on your event ticket sales.
    • Promotion: What is the most cost-effective channel to help reach your target market, and how will you measure that.
    • Place: Where is the event going to hold. Does it fit your target audience?

     

    In summary, think of what type of guests you would like to attract and then build your event theme and marketing around them.

    We wish you well in your events and we are always happy to help as we believe that together we can achieve anything.

     

    www.jreep.co.uk

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  • There is a Time and Season for every event.

    There is a Time and Season for every event.

    There is a time and season for every event. Following on from our events planning series, your strategy when planning for an event should recognise the timing.

    Your framework should consider the season, month, weekday and time of the day. All these factors influence the overall guest’s experience and decision making.

    You need to be aware of any planned events by organisations in your strategic group, to ensure that they do not directly conflict with your event. Furthermore, your indirect competitor’s events can also impact your event. For example, a football game holding in the same area of your event will create logistical and safety challenges, as well as any Mega event scheduled.

    The time of the day and day of the week plays a key role in determining what demography of guests will attend your event.

    I always advise that the success of any event is a combination of getting the small things right. Remember, all events have a time and season, so get the timing right. What we do as event managers is to close the gap between customers expectations and their event experience.

    Good luck with your event planning and if you need any help, we are always happy to help at www.jreep.co.uk

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