How to attract sponsors to your event. Following the previous two articles relating to sponsorship, this article guides event planners on how to strategically target their events to help attract sponsorship. Simply put, what will make sponsors come to you? One thing I have noticed from experience is that hard work pays off in the end, if […]
Getting sponsorship for any events may not be an easy process, however, if you apply some basic principles and understanding, you will find it a lot easier to reach your target partners. Years ago, when I first started organising events, I would create the event concept, then print out loads of booklets, post as many […]
There is a time and season for every event. Following on from our events planning series, your strategy when planning for an event should recognise the timing. Your framework should consider the season, month, weekday and time of the day. All these factors influence the overall guest’s experience and decision making. You need to be […]
